[TBLC-Workshops] TBLC Workshop Announcement - Marketing:TheMissingManual Workshop @ TBLC - 9-9-08 - 9:00-12:00

[Vikki McLean]

TBLC Workshop Announcement 

Seats still available!

Marketing: The Missing Manual

Marketing is a process you do over and over again-a tried and true
systematic approach for matching services and products (offers) to a
customer's wants, needs, and desires. Customer satisfaction is the goal,
increasing the acquisition of goods or services is typically the
objective. Marketing is one of the primary forces of any successful
business. And it is the key ingredient in the success of any library or
information agency-physical or virtual. Successful marketing is the
systematic process of identifying a customer group(s) and what they
want, efficiently delivering that offer, effectively communicating the
offer, and evaluating success, based upon measurable objectives.

Goals and Objectives

This class is designed to introduce participants to marketing practices
and principles, and a new decision making tool, the Internet accessible
Public Library Geographic Database.

Preparation

Bring experience and common sense, and a readiness to learn!

Instructional Material 

Participants will receive in-class exercises which facilitate/encourage
participants knowledge of marketing

Workshop Instructor 

Christie M. Koontz, Ph.d., director of GeoLib, a program of College of
Information, at Florida State University, also teaches marketing and
conducts marketing and geo-marketing workshops for colleagues around the
globe. Koontz is the principal developer of the Public Library
Geographic Database www.geolib.org. She received her undergraduate
training in communications with a specialization in advertising. Her
Ph.D is from the College of Information at FSU, with a minor in
marketing. She writes a regular column for Marketing Library Services, 
www.infotoday.com.

 

Join this Class <http://www.tblc.org/ws_join.php?ws=637> 

 

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